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Selling Your Home

When you put your house on the market, chances are you’re hoping the following will happen:

  • It will sell quickly.

  • You will get the highest price possible for your property.

  • The process will be smooth and trouble-free.

  • I’m the expert at achieving just that for my clients.

  • I’m proud to be the real estate agent of choice for those who want a great experience selling their home.


I take a “clients-first” approach, which means you’ll be working with a professional who truly listens to you, promotes your listing aggressively, and keeps working until your property is sold and closed.

Due to my extensive knowledge of the local market, I know how to showcase your home effectively.

I know how to set the listing price, so you get the most for your property.

I know how to attract many qualified buyers.

I know how to get that SOLD sign on your front lawn, fast.


Throughout the process, I’m with you every step of the way, making sure your questions are answered and that the entire experience is a positive one.If you haven’t sold a home before, keep in mind that I work on contingency. I only get paid when your home sells. So there’s no risk.

When you put your house on the market, chances are you’re hoping the following will happen:

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Your Personal Market Evaluation

To get started, I recommend we schedule a Market Evaluation.

I’ll visit your home, do an assessment of your property, answer your questions, and give you my professional opinion as to how much your home may sell for and how long that may take.


If you plan to purchase another home in the area, we can talk about that too. In fact, there are significant advantages to having me help you with both transactions.


This consultation gives us both the opportunity to get to know one another and to see if we are a good fit. You’ll learn how I work, how I market and sell homes, and how I attend to my clients’ needs.


After this consultation, although most people are eager to get started with me as their agent, there’s no obligation. This is a get acquainted meeting only.

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Determining Your Asking Price

You obviously want to sell your house for the highest possible price. You may even have a number in mind. But, how do you determine if that number is reasonable? You may be concerned that:

  • If you list your house too high, few buyers, if any, will see it.

  • If your price is too low, you could end up leaving thousands of dollars on the table.

Don’t worry. I’m an expert at creating a pricing strategy that will pique the interest of qualified buyers – and set the stage to get you the highest sale price possible. I’m also a specialist in the local market. I know what properties like yours sell for, and can get yours sold at the high end of that range.

I begin by getting to know your property and all its desirable features. Then I make some calculations to determine its Current Market Value. That value is based, in large part, on what similar houses in the area have sold for recently.
Of course, buyers won’t pay for the sentimental value you place on your house.

But special features such as hardwood floors, a newly renovated kitchen or bathroom, or a beautiful backyard patio can have an impact on how quickly a property sells and for what price. I’ll help you understand all the factors that go into setting the list price, and ensuring it is just right for the marketplace and your goals.

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Attracting Qualified Buyers

When you list your house, it must attract the attention of qualified buyers eager to get into a property like yours. Otherwise, your house may take longer to sell and you may not get the price you expected.\

As an expert in the local market, I can get the word out about your listing to all the right people. I know how to attract serious buyers – so a good offer comes in quickly.

To achieve that success, I’ll implement the appropriate marketing plan. After all, there’s more to selling a house than hammering a For Sale sign on the front lawn.

I’ll work closely with you to create a marketing plan which may include some or all of the following:

  • Taking pictures and gathering the details on your property.

  • Writing a compelling property profile and creating effective marketing materials.

  • Uploading your listing to MLS – the Multiple Listing Service that real estate agents and buyers use to search for properties.

  • Placing advertisements in print or on-line publications buyers use to shop for houses.

  • Showcasing your listing on my popular website.

  • Leveraging the internet and social media to promote your listing.

  • Scheduling and promoting an Open House to attract a multitude of buyers.

  • I meet with buyers regularly and the moment your house is listed I get in touch with everyone I know who is looking for a property like yours, and encourage them to schedule a viewing.

  • Other real estate agents are also notified so that their clients will know about your property as well.

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Planning a Successful Viewing

Private viewings and open houses provide opportunities for buyers to view your property and get a sense of what it is like to live there. Ideally, you will want them to be impressed by what they see – and motivated to make an offer.
As your real estate agent, I ensure we maximize the potential of every viewing and open house:

  • I advise you on how best to prepare your property.

  • I market it to qualified buyers, and at viewings, draw their attention to the great qualities of your house.

  • When scheduling a viewing, I coordinate with you to select days and times that are as convenient as possible.

  • Obviously, I encourage you to be as flexible as you can, as that will enable more buyers to see your property.

  • Although I do most of the work, there are a few things you can do to make viewings more successful:

  • Make sure your house is neat and clean.

  • Remove personal items such as family pictures. This makes it easier for buyers to imagine themselves living in the house.

  • Find a place to go, such as a park or shopping mall. Buyers are more comfortable if they can view the property without you there.

  • If possible, remove your pets. You can take them for a walk, or with you. If that is not possible, put them in a kennel.

  • Ensure the walkway leading up to your house is clear.

  • I realize viewings and open houses can be a little inconvenient. As your real estate agent, I will do my best to minimize the disruptions.

  • I will focus on bringing in serious buyers, rather than those who are merely curious. This speeds up the process and increases the likelihood of a buyer seeing your property, becoming interested, and making an offer.

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When an Offer Comes

When selling your house, there are few things more exciting than receiving an offer. That means someone is interested in your property and has prepared a formal offer to buy it.

What is an offer, exactly?

It’s simply a legal document that shows the price the buyer is proposing to pay, which may or may not be the same as your listing price. An offer will include other details, such as the requested closing date, and may also include one or more conditions, such as “conditional on the property passing a home inspection.”

Ideally, when you receive an offer, you will want to sell your house to that buyer for the highest price possible. In addition, you’ll want to make sure there are no potential problems that might prevent the deal from closing – such as the buyer being unable to arrange financing.

I realize this may sound complicated. Don’t worry. As your real estate agent, I’ll take care of all the details. For example, I will:

  • Review the offer with you and explain everything clearly.

  • Give you my professional assessment as to the quality of the offer. If there are things that concern me, I’ll point them out to you.

  • Advise you on whether to accept the offer, reject the offer, or make a counter-offer.

  • Prepare a counter-offer, if necessary, that gets you a better deal, without risking the sale slipping through your fingers.

  • Skillfully negotiate with the buyer on your behalf, so you sell your house for the highest price possible.

  • Prepare all the necessary documents, and work closely with the buyer and his or her agent, to make sure the transaction goes through smoothly.

  • Communicate with you throughout the entire process. You’re never in the dark when you work with me.
    Selling your house for the best price possible is my expertise, especially in this local market.

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Ensuring a Smooth Move

There are few things I enjoy more than telling a client, “Your house is sold.”

That means I have found them a qualified buyer, got them the price they wanted, and negotiated a great deal.
That doesn’t mean my work is finished. Far from it.

As your real estate agent, I’ll work closely with you to ensure the deal is finalized and all the details are taken care of.
If there are any conditions on the offer to buy your property, such as “passing a home inspection”, I’ll coordinate with you and the buyer’s agent to ensure that the condition is satisfied.

I will provide you with the names of recommended lawyers, contractors, movers, etc.
I’ll also clearly explain what to expect leading up to closing day and give you advice as to how to prepare.

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